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July 17th, 2014

iPad_July14_BMobile devices and the apps we use on them have drastically changed the way we communicate. With platforms like Facebook, many people are simply not calling each other anymore, instead relying on Facebook's messaging feature. In an effort to make this easier to use on mobile devices, especially the iPad, the app has recently been updated.

Facebook Messenger on the iPad

Over the past few months, Facebook has been set on separating the two main functions of their platform - at least for mobile users. What this had led to is two separate Facebook apps, with the main Facebook app being just for social media functions, and a stand-alone app for its popular messenger service.

Up until now, there has been one version of the Facebook Messenger app for iOS, and it was optimized to smaller iPhone screens, meaning if you used it on iPad, it looked a little weird. In early July 2014, Facebook set about fixing this by releasing a new update to the app, which brought full support for the iPad's bigger screen.

When you download this app onto your iPad, you will have the same functionality as the other versions, including the ability to call people, send group chats, share photos, and best of all message people.

Where to get the app

It may seem a bit odd to have a separate app just for messaging on Facebook, but it can be useful for businesses who use this form of communication. Essentially, the app makes it easier to use just the messaging features without having to deal with the full social media aspect of the platform.

If this sounds like a useful app, you can download it from the iTunes Store for free.

Using the app

If you have not used the app before, it may take a bit of time to get used to it and to set it up. When you first download and open the app you should be asked to log in using your Facebook account. You should then see your contacts pop up with recent messages at the top.

Tapping on a chat will open the window with your message history and standard messaging abilities. You can scroll through your different chats on the left and view these by tapping on them.

At the bottom of the main chat history window you should see a number of buttons:

  • Recent - The default view, showing recent chats or messages in chronological order with the newest being at the top.
  • Group - Shows only your Group chats, again with the most recent messages at the top.
  • People - Brings up your contacts so you can start new messages. Simply search for a contact and tap on their name to start chatting.
  • Settings - Opens the Settings panel, allowing you to change various features including the alerts that are shown when you have a new message.
One potentially useful feature the app offers is the ability to call people directly from the chat window. If you open a chat, you should see a phone icon at the top-right of the screen. Tapping this will allow you to call the person you are chatting with, and if they also have the Messenger app installed, the call will be free. If the other person doesn't have the app installed then you will get a message saying that carrier rates may apply.

Looking to learn more about using Facebook on the iPad? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPad
July 16th, 2014

AndroidTablet_July14_BThe tablet is easily one of the most indispensable devices for many business managers and owners. These highly mobile devices allow you to stay in touch with the office and also work without having to lug around a heavy or bulky laptop. Because of this, many businesses are looking to integrate tablets, especially Android tablets. In order to help make things easier, here are some dos and don'ts when using Android in the office.

Do:

  • Use separate profiles - Tablets that use newer versions of Android (4.3 and newer) have a unique feature that is incredibly useful for business users: You can set up more than one account on the device. This means you can have a personal account and a work account on the same device without the two crossing over. Each account has their own apps and layout, which makes it perfect for the BYOD crowd.
  • Pick responsibly - Android tablets come in all shapes and sizes, and with different versions of the operating system. It is therefore a good idea to do some research before you buy one for your business. Take the time to try and identify what you will be using the device for, what features you would like, and most importantly, if the device is compatible with your existing systems. We strongly recommend going with one of the big name brands like Samsung, LG or Acer, or the Nexus line.
  • Develop a usage and management plan - Before you implement the device into your office, be sure to develop a plan on how the device is to be used and managed. Will each employee be in charge of managing their own device, or will your IT partner manage them for you? Be sure to also develop a list of approved apps, including important ones like email and messaging; and that users are familiar with how to use them.
  • Look into accessories - One common factor many businesses forget to look into when implementing Android devices is the numerous accessories available for tablets. In order to extend the life of the devices it is a good idea to get protective cases and screen covers. Also, look and see if the device you have chosen has a removable battery or SD card. If it does, you may want to invest in extra batteries and cards.

Don't

  • Skimp on security - As Android tablets become more popular, the devices are seeing an increase in malicious attacks. It would therefore a good idea to implement mandatory security measures on all devices. This includes an antivirus scanner and daily check for app updates. Also be sure to educate the staff who will be using the device on common security issues, such as how to spot fake apps, use an antivirus scanner, and how to enable secure browsing on the Web.
  • Allow third party app stores - Because of the openness of Android, you can install apps from almost any location. This has resulted in many third-party app stores (stores not run by Google) popping up. Some of these stores host any kind of app, including ones that contain malware. So, it is a good idea to just outright ban these stores; only allowing apps from Google Play to be installed on devices.
  • Force the tablet on users - Some employees won't want a tablet, preferring instead to stick with their laptop or desktop. Don't force your employees to adopt the device if you know they won't use it. This will just lead to you wasting your tech budget and to unused devices.
  • Worry about fragmentation - Yes, Android is very fragmented - devices are running different versions of Android. While this may seem like a big deal, it doesn't have to be. We recommend that when selecting tablets, pick a newer version of Android and purchase tablets using the same version. Once you get used to the tablet, the issue of fragmentation will usually disappear, especially if everyone is on the same version.
If you are looking for help selecting and managing an Android device for your office, contact us today to learn about how our services can help.
Published with permission from TechAdvisory.org. Source.

July 16th, 2014

Office_July14_BOne of the most important elements to any superhero is a great alias that protects their true identity. From Clark Kent to Bruce Wayne, almost every comic book hero has one. When it comes to businesses however, it would seem like an alias is less important. That being said, there is a useful alias feature on Outlook.com that you may want to find out about.

Outlook.com's alias management feature

If you are using Outlook.com, chances are high that you aren't a spy or superhero and in need of a top-secret alias. There is a good chance however that you may have need for more than one email address.

Maybe you attend a lot of conferences or events and would like a way to keep your main email inbox from being flooded with the usual "nice to meet you" emails and follow ups; or perhaps you are launching a new product associated with your name and would like a way to easily track communication directly related to this one product.

If this sounds like your situation then Outlook.com has a great feature that allows you to create up to 10 new email addresses, or aliases, and manage them from your main account's inbox. The main idea of an alias email is that you get a different email address that is tied to your main account. Your aliases share the same contacts, calendar and even account settings with your primary account.

What's more is you can actually sign into your account using any alias, because the same password is used for every address you create. When sending an email, you also get to pick which alias the message will come from, which is undoubtedly a really useful feature.

How to create an Outlook.com alias

To create an alias email address:
  1. Log into Outlook.com with the account you would like to set as your main or primary account.
  2. Press the Settings icon which is the cog located at the top-right of the screen.
  3. Select Options followed by Create an Outlook.com alias in the window that opens.
  4. Type in the email address that you want.
  5. Click Create an alias.
  6. Untick the box in the pop-up. If you don't, the alias you set up will be set as the primary email address.
  7. Click Done.
When you are sending an email, you should now be able to click your name at the top of the email window which will drop down a menu with your aliases. Click on the alias you would like to send the email from, and you should see the name change. Any responses to that message will be made to the alias email address as well.

If you are looking to learn more about Outlook.com or any other Office program contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 11th, 2014

Hardware_July07_BWe’ve explored how Mac and PC differ in terms of specifications, operating system and software; and in this article we continue to dig into other differences between the two rivals. Buying a computer is more than looking into design and specs, but also about models, availability, security, customer satisfaction and of course price.

Models

Apple offers five computer lines comprising of the Macbook Air, Macbook Pro, Mac Mini, iMac and Mac Pro. This limited selection is not a sign of weakness but a part of the company’s 'less is more' approach to marketing.

PCs have a larger variety to choose from, with industry giants such as Acer, Asus, Dell, HP, and Lenovo, who offer numerous configurations of both desktop and laptop models. This can be beneficial in helping you find a specific computer that meets your needs.

Availability

When it comes to third party retail stores, Apple is more selective than PC manufacturers about where it sell its products. As of April 2014, Apple has 424 retail stores in 16 countries and an online store available in 39 countries. However, Macs are still not available at many stores that sell PCs.

PCs are the most numerous and popular computers out there, and can be found at every store that sells computers, except for Apple stores. This makes it easier to find PCs, especially if you don't live near an Apple store.

Security

With the vast majority of computers running on Windows, most attacks focus on PCs. Malware like Trojans, which trick users into installing the software by pretending to be a useful program, or botnets, are common to PCs, but rarely harm Macs.

This doesn’t mean that Macs are 100% secure. As Macs become more popular, threats are increasing. Nonetheless, a Mac user is still less likely to be a victim of successful attack than a PC user.

Customer satisfaction

Recent surveys conducted by PCWorld and PCMag revealed that personal users choose Mac over every single brand of PC available. Businesses on the other hand still prefer to stick with PCs.

While Apple does score high on many surveys, especially because of the value placed on face-to-face service, there are a number of PC manufacturers that offer a comparable service. Also, there are more smaller repair shops that offer unrivalled customer service.

Price

One of the most cited differences between a Mac and a PC is price. Generally speaking, Macs are more expensive than PCs due to their preference of building products around higher-end computers with more costly components. The cheapest Mac computer is the Macbook Air which starts from USD$899, while various models of PCs can be found at a much lower price.

Mac and PC both have strong and weak points. It’s best to try both and see which is the better tool for you and which will cover your business needs. If you are looking for a new system, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
July 10th, 2014

Security_July07_BAs technology continues to expand and improve, many people have come to prefer to use their own systems over their office's tech offerings. This is largely because many of us have newer personal devices that allow us to do so much more than the computers we use at our office. As a result, the issue of BYOD (Bring Your Own Device) has become far more important, especially due to the fact that if left unchecked, BYOD could pose a security risk to your organization.

What should I do about BYOD?

The first reaction of many office managers and business owners, worried about security threats that could stem from BYOD, is to impose an outright ban of devices. While telling your staff they are not to use their devices for work may seem like a quick and easy solution, you can be 100% sure that there will be employees who ignore this policy and use their personal devices for work regardless.

This could put your business at a higher security risk if the rule is ignored, especially if you don't implement any security measures to protect your networks and data. In order to minimize the potential threats BYOD can expose your business to, we suggest you do the following:

1. Consider embracing BYOD

Instead of simply banning personal devices in the workplace take a step back and look to see if there are any benefits BYOD can offer. For example, if you operate on razor thin margins and have not replaced hardware in years, there is a good chance your employees will have better systems at hand. This could help you reduce your overall tech costs.

The same goes for phones for your employees. Why not offer to pay for the plan and allow employees to use their own devices? Of course, you are going to want to implement security measures and usage rules, but if this is easily achieved then it may help reduce your overall operating costs. Before you do implement a system like this however, we strongly recommend you read the rest of this article and follow the steps below.

2. Set up separate networks for employee devices

Oftentimes, the main reason employees bring their devices to the office and use them for work purposes, especially when it comes to mobile phones, is because they can happily connect to Wi-Fi for free without using their data plans throughout the day.

Chances are high that because they use the work Wi-Fi on their device for non-work tasks, they simply keep using the device when they are doing work related activities. This could pose a security risk, especially if you run business-critical operations on the same network. You could nip this potential problem in the bud and simply install another Wi-Fi network for mobile devices and non-critical business processes.

It is usually quite affordable to simply purchase another line and the networking equipment to support this, not to mention the fact that it will keep business-critical processes secure from errant malware. As an added bonus, you will likely see increased productivity because the bandwidth demand will be limited, so important data will move quicker.

3. Educate your staff about security

In our experience, the vast majority of BYOD related security risks are exposed by mistake. An employee may have a virus on a personal phone and be unaware of it. When they connect to the network it can then be unintentionally spread to other computers resulting in a potentially massive security breach.

One of the simplest ways to prevent this is to educate your employees about proper mobile safety. This includes how to spot apps that could contain malware, sharing security threat updates, and teaching your employees how to secure their devices. You really need to stress just how important security is to them.

On top of this, contact an IT expert like us for a recommended anti-virus and spyware scanner for mobile devices that users can easily install. Encourage employees to not just install this but to keep it up to date too. Many of these mobile specific scanners are free and just as powerful as desktop versions.

4. Work with an IT partner to establish a solution that works for you

Beyond education and simple network establishment, it is a great idea to work with an IT partner like us. As experts, we keep tabs on the trends and solutions related to BYOD and will work with you to establish a program that works for your company.

It may be that you don't actually need to integrate BYOD but to update hardware or software to newer versions instead. It could be that there is a simple solution to employees feeling frustrated with slow performance of existing systems at work.

If you do implement BYOD, we can help establish security measures and policies that will ensure your networks and employee devices are secure. The best advice we can give however, is to do this before you start allowing BYOD, as it can be far more challenging to implement and enforce changes when employees are already using their devices at work.

Looking to learn more? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 10th, 2014

BI_July07_BAs businesses continue to become increasingly networked, there is an exponentially increasing amount of data being made available to them. While this data can be really useful, a lot of it can also be less so, or even useless. However, you are going to continue to collect data, and in order not to be overwhelmed with the sheer volume you should have a well defined data collection system in place.

What is well defined data collection?

Everyone collects data, even people who don't use computers. The key to being able to successfully leverage the data you have available to your business lies in a strong foundation - in this case, how you collect your data. With an appropriate system in pace you will know what data to collect and measure, and just how important it is. From here, you can more effectively analyze and interpret it, allowing you to make more informed decisions.

If you are looking to implement a new data collection system, or improve on how you currently collect it, here are six tips that can help:

1. Think about what customer interactions are important

Often the most important data you need is in relation to your customers. Your first step should be to define important customer interactions. For example, if you own an online store, you will likely want to know where your customers come from, the items they click on, items they add to their cart, and items they ultimately buy.

By first identifying important interactions to track, you can then look for metrics and data collection methods related to these interactions. This makes it easier for you to track the most important data.

2. Think about what behavior-related data is important

Don't just focus on those customers who have completed a purchase or followed through the whole business chain. Think about what behavior could produce data that is important to your organization.

To continue the online store example from above, this information could include how far down the page people scroll, how many pages deep they go when looking at product categories, how long they spend on a site, and where those who don't convert leave from.

Collecting and analyzing data like this can be a great determinant of what is working well and what needs to be improved upon.

3. Look at important metrics you use

Sometimes the way you collect your data will depend on how you plan to measure it. This includes the different metrics you use to define the success or failure of marketing plans, sales initiatives, and even how you track visitors.

Be sure to identify which ones your business currently uses, as these will often point you towards the relevant data you will need to collect.

4. Identify the data sources you are going to use

In many businesses there are redundancies with data collected. For example, a CMS (content management system) will often have some of the same data points as Web analytics, or a POS (Point of Sale) will have some of the same data points as an inventory system. Due to this, you are going to have to identify what systems will provide what data.

On the other hand, many businesses use data from multiple systems for one key metric. In order to ensure that you are collecting the right data, you will need to identify these sources and ensure that they are compatible with your data collecting system. If they aren't, you could face potential problems and even make wrong decisions based off of incomplete data, which could cost your business.

5. Keep in mind who will be viewing the reports

When implementing data collection systems and subsequent data analysis systems, you will likely start generating reports related to this data. It is therefore a good idea to identify who will be reading these reports and what the most important information they will need is.

This information will be different for each audience, so be sure to identify what data they judge to be important. For optimal results, you should think about who will be reading the data reports and what relevant data needs to be collected in order to generate them.

6. Set a reasonable frequency for collection and analysis

This can be a tough one to get right, especially if you work in an industry with high fluctuation or your business is in a constant state of change. Your best bet is to look at when you think you will be needing data. For example, if you are responsible to submit a monthly sales report it might be a good idea to collect data on at least a bi-weekly basis in order to have enough to develop a report at the end of the month.

You should also look at who will be getting the reports and how long different campaigns or business deals will be in place. The frequency will vary for each business, so pick one that works best for your systems and business.

If you are looking to implement a data collection system, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 9th, 2014

OSX_July07_BThe cloud is one of the most popular tech systems businesses integrate, with many relying on cloud storage solutions for backup or day-to-day storage needs. One issue some users have with cloud storage however, is over how secure it is. In an effort to ensure maximum security, many providers implement two-step authentication. The latest company to adopt this heightened security is Apple, who have just enabled it for iCloud users.

What exactly is two-step authentication?

Two-factor or two-step authentication as Apple calls it, is a security method whereby you need to supply two different pieces of information in order to access your account. For the majority of systems this means your password and another piece of identification or a code that has been sent to say a mobile phone or generated by a key fob.

The reason two-step authentication has become so popular, and is being implemented in numerous systems, is that it is more secure than just using your password to access your account. Because the majority of platforms choose to use your mobile phone to generate the second code - usually through an SMS - there is a good chance that other people will not be able to access your account.

In the specific case of iCloud, you will need to enter this code when accessing iCloud or iCloud Web apps like Calendar, Contacts, Mail or Notes. When you try to access an app on a new system you will need to enter your password and a four digit code sent to your mobile phone over SMS.

How to set up two-step authentication for iCloud

If you use iCloud or iCloud's Web apps you can enable two-step authentication by following these steps:
  1. Going to the iCloud website and logging in using the username and password you would like to enable the extra authentication for.
  2. Clicking on your account name, which is located at the top-right of the page, and selecting Account Settings.
  3. Clicking on your Apple ID followed by Manage your Apple ID in the new page that opens.
  4. Signing in with your Apple ID again and clicking on Password and Security.
  5. Entering the answer to two of your security questions and then selecting Continue.
  6. Reading the information about two-step authentication on the three following screens and clicking Get started.
  7. Setting a phone number in the following screen. Be sure to use a number tied to a phone that can accept SMS or text messages.
  8. Entering the code that was sent to the phone number you set in the previous step.
  9. Selecting your phone from the list of devices and clicking Verify.
  10. Entering the code that is sent to the device you just selected and clicking Continue.
  11. Printing or copying the verification key in the window that pops up. You will need to keep this in order to access your account if you switch phone numbers.
  12. Re-entering the verification key and clicking Enable two-step verification.
  13. Checking the box to show that you acknowledge the two-step verification and understand what it means.
  14. Clicking Done.
The next time you try to log into iCloud, you should be asked to enter the two-step verification code that will be sent to the mobile device you established in the steps above. It's true that this is a bit of a hassle to set up, but it really does enhance the security of your account and should be enabled, especially if you have connected a credit card or uploaded sensitive information to your account.

If you are looking to learn more about enhancing the security of your Mac laptop or desktop, contact us today to see how our systems can help.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
July 9th, 2014

Web_July07_BFiles and folders on any device are among the most essential parts of the overall operating system. Many business owners and managers go to great lengths to keep these organized and easy to find. This is easy to do on desktop and laptop computers, but on mobile devices, such as the Windows Phone, it's somewhat more challenging. In an effort to make this easier, Microsoft has recently released a new app for Windows Phone users.

About the Files app for Windows Phone 8.1

In late May, Microsoft posted an article on their Windows Mobile blog announcing that the Files app had been launched. The idea behind this app is that it allows easier viewing and managing of files and folders on your Windows Phone.

With this app you can:

  • Browse for installed files
  • Arrange files into folders
  • Move files or folders from one location to another
  • Open or search for files
  • Change the name of existing files
  • Share individual or multiple files with other users
While this app is a welcome development, there is one feature that makes it great: It allows you to also access and manage files on your device's SD card - if it has one. This means you no longer have to connect your Windows Phone to your computer in order to manage your files. You can do so directly from your phone.

Where can I get the app?

If you use your device for work we strongly recommend that you install this app, especially if you store files on your device. Find the app on the Windows Phone Store for free. Simply click the Install button in the left-hand ribbon of the page and select your device. You need to be signed into the Microsoft account you use on your phone. You can verify this by looking at the top-right of the page and hovering your mouse over Explore. If you are not signed in hover over Explore and click Sign-in. Enter the username and password of the Microsoft account you use on your phone and you should be able to install the app directly from your browser.

Alternatively, you can install the app directly to your device by:

  1. Going to the Windows Phone Store app on your device.
  2. Searching for Files.
  3. Tapping on the Files app icon (blue square with a white document icon).
  4. Pressing Install.
The app should start to download automatically and install a new tile on your home screen.

Using the Files app

To manage or view the files and folders on your device, simply open the app. You should see a screen open with the option to either look at the files on your Phone or SD card - if your device has an SD card installed.

When you tap on either Phone or SD card, you should see the file structure pop up. Scrolling up or down and tapping on files or folders will open them. If you tap on the square box beside each file you will see a number of options pop up at the bottom of the screen. Pressing the related icon will allow you to interact with that file. For example, if you select a file and press the Trash Can icon, the file will be deleted. You can select multiple files at the same time by simply tapping on the white boxes before hitting any of the action buttons.

If you are looking for a specific file, make sure you don't have any files or folders selected and press the magnifying glass icon at the bottom of the screen. Enter the name of the file or folder you would like to find and it should pop up below the search bar.

Looking to learn more about using Windows Phone in the office? Contact us today to see how our services can help.

Published with permission from TechAdvisory.org. Source.

July 4th, 2014

BusinessValue_June30_BIn the first part of this article, last month, we began to take a look at the content companies create for social media and how they can go about not only getting it shared but also increasing the overall shareability of the content they create. From creating longer blog articles, to using images, and playing on certain emotions, we shared five useful content sharing tips. In this month's article, we look at five more tips that can help ensure your blog articles and content are more likely to be shared via social media.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 3rd, 2014

AndroidTablet_June30_BWhether you are a bit Google fan or not, the tech giant is now one of the biggest companies on Earth. Each year they host an annual conference to highlight what you can expect in the coming year from the company that promises to "do no evil". Their annual conference, I/O, is usually held in late May or June, and this year was held on June 25 and 26. As with the past few years, the company talked about a new version of Android that they are working on.

Coming soon: A new version of Android

It's true that you can pretty much guarantee a new version of Android to be announced at I/O. This year, Google was true to form and spent the better part of the whole keynote speech talking about the upcoming changes expected with the next version of Android - Android L. Why Android L? Well, the latest version of Android to date is 4.4, codenamed: KitKat. It makes sense that the next big release of Android will start with the letter L. At this time however, it has not been assigned a dessert related name like the other versions of Android because it is still in development.

Names aside, there were a number of interesting changes talked about by the Google staff. Here are five that business users of Android devices will be interested to know about.

1. Material design - A drastic change to the UI

Practically one of the first things talked about, regarding Android L at least, was a newly designed UI or User Interface. In fact, when released, this will be the biggest change to the look of Android since the Ice Cream Sandwich update in 2011. Powering this change will be a new look Google calls material design.

Material design creates a drastically different look from existing versions of Android. This will bring a flatter design with lots of rounded elements and softer edges that will extend to all versions of Android - tablets, phones, Chromebooks, and even Google's apps themselves. From this, it appears that Google wants to extend Android to other devices and it will do so by implementing a card-based design. These cards will play a front-and-center role with Android L, and according to Google they will be able to scale to meet screen size and dimensions. This means that one app will be able to work on different devices, without the need for a specific tablet, or phone version.

From the demo of material design that Google played, the new UI looks great. It looks clean, modern, and more colorful than ever before. If you are wondering what this design will look like when it comes to apps, take a look at the latest version of the Google+ app for Android, it has already been switched over to reflect the upcoming new style from Google. Or, check out this YouTube video from Google that highlights what the material design UI will look like.

The company also showcased a number of new changes to the UI that will make Android even easier to use. One of the biggest was how the apps interacted. Using the new version, the presenter searched for a restaurant and one of the search results was to an app installed on the phone. Tapping on it opened the app, without you having to close the results, to be able to then search for the restaurant. Overall, this will be a big change in the way Android looks and interacts with other apps.

2. Improved notifications

While a drastic change to the UI is pretty big news, Google wasn't content to just redesign the look of Android. They also showcased an improved notifications function. In current versions of Android, you need to unlock your device and swipe down from the top of the screen to view your notifications which are displayed in chronological order.

In Android L, your notifications will be viewable, and actionable from your locked screen. For example, if you get a new SMS, you can read it directly from your phone's screen, without having to unlock the device and open the relevant app or notifications center.

The other big change will be to how your notifications are displayed. Google is going to take a different approach to this and instead of showing these chronologically, it will display notifications sorted by relevance and importance.

Finally, Google will fix one of the biggest annoyances with Android - if you are working in an app, say giving a presentation, and you receive a call your device will no longer close the presentation and open the phone dialer. Instead, it will show what Google calls a 'Heads Up Notification'. This is a small notice displayed on top of the app that you currently have opened. In the example shown, a game was being played when someone called. Instead of the game closing, you saw the call info hover on top of the app. You could answer, hang up or even send a quick auto-reply SMS (e.g., I am busy, will call you back later) without the current app being closed.

3. Trusted environments

Having a screen lock on your device, such as a pattern or number lock, is essential for all users. This is one of the best ways to ensure that others can't physically access your device and the data within. While screen locks are a security must, there are times when they are more of an inconvenience than anything.

Take for example during a presentation. If you are using your Android device to show a slideshow, and pause for a time on one slide, long enough for your phone's screen to switch off, it is a hassle to unlock the screen and reopen the app.

Google's fix for this is a feature which establishes a trusted environment or device e.g., an Android smartwatch or your Office Wi-Fi. When you are in range of the watch, or the Wi-Fi connection, your device will automatically be unlocked and accessible without having to enter your PIN or code.

Move out of range however, and your device will lock, requiring the PIN or swipe code to unlock. This could be a useful feature for many businesses, especially those who use Android devices on a regular basis.

4. Deeper ties with Chrome and the Web

Many Android users utilize the recent app button on a regular basis. With one tap of the button, usually located on the bottom right of your device, or by pressing the home button, you can open previous apps. With the introduction of Android L, this will also show tabs that you have open in Chrome. This could be useful, especially if you use Chrome on your desktop and want to quickly access the same page on your device.

5. Business oriented APIs

The API, or application programming interface, is an essential part of the mobile device. It is the API that specifies how different apps should work together. With Android L, Google will include some business oriented APIs, with the most important being a set that allows both personal and business data to exist on the same device, without being mixed. In other words, you will be able to use a personal device for work, likely without mixing accounts, something which the BYOD crowd should find incredibly useful.

When can we expect Android L to arrive?

As of the writing of this article, there is no set release date for Android L. During the keynote numerous mentions were made of it being released sometime in the fall. Bear in mind that this is for Nexus, Google Play, and likely new devices released just after Android L. When, or if, it will be made available for other users is unknown, but likely won't be until early next year.

In the meantime, keep reading our blog for updates. And, if you have any questions regarding Android in your business please give us a shout today.

Published with permission from TechAdvisory.org. Source.